A walk across Paris to lunch at L’Arrêt by The Grey, and an introduction: Grey Spaces, the Savannah hospitality company behind The Grey and L’Arrêt, is now a client. The project is a collaboration between Shrimpton Agency and ZAN INC, the New York–based branding agency. Who they are, why they called, and the one-kitchen, many-dining-rooms web architecture we’re building for what comes next.
AI is crushing the gig-ticket dev economy across India and Asia, and that's a good thing. What it means for brands built on cheap, random, offshore tickets.
Hotel Teardown opens a hotel's website on a phone, taps Book the way a guest would, and scores what happens out of 100. We built it for ourselves first, to test the one thing we double down on for every hotel client: whether the traffic you work so hard for actually books direct.
Shopify and Vercel rebuilt Hydrogen in 2026. Here's what actually changed for headless Shopify, where it finally makes sense, and where it still doesn't.
AI agents don't know what's wrong. They only know what's there. Why the best thing a designer can do for AI is old-school brand organization: style sheets, named variables, real components.
We built a free tool that runs a 15-minute Shopify teardown on your homepage, one product page, and your cart. Here’s what it actually checks, and why we built it instead of just writing about conversion leaks.
I’ve been thinking about my formative years in the New York agency scene—back when Mad Men was still on TV, “fully remote team” was basically code for "we don't have an office yet" and the people running agencies felt larger than life.
Five beauty and fashion product pages, what's working, what's decoration, and why most best-practice checklists produce identical, forgettable pages. Anchored in real client work, not stock advice.
AI is not replacing the work. It is compressing the distance between idea, prototype, content, QA, and launch — so the same team can make more useful things for our clients.
How are you using AI? Thats probably the most pervasive question every brand owner has right now.
Merit Beauty doesn’t chase conversion — it attracts it. Here's why.
Organic SEO & AI Search is your secret weapon for low-cost, brand-owned content that is evergreen, scalable and compounding.
Storyblok CMS held their first ever NYC event, #JoyConf at Williamsburg's William Vale Hotel. Like any platform tech-conf It was a day of industry insights, self aggrandizement, back patting, and the term "AI" being used ad nauseam.
Shrimpton Agency has officially acquired Technology & Style, a boutique agency known for its robust Shopify Plus support, theme architecture, and maintenance services.
Beauty brands are increasingly shifting from traditional e-commerce setups to immersive, shoppable content experiences. Shoppable content has evolved from a nice-to-have to an essential strategy for beauty brands, with interactive product discovery, AI-driven personalization, and AR-powered try-ons becoming industry standards. For those well-versed in e-commerce and shoppable content, it’s time to delve into the next frontier of innovation on Shopify.
Reflecting a beauty brand online isn’t just about looking polished—it’s about creating something that feels aspirational, intuitive, and undeniably you. It’s no small feat to sell products people can’t touch, smell, or swatch. But when done well, a website can become your brand’s most persuasive salesperson.
Every beauty brand dreams of a flawless online presence—just as perfect as a fresh coat of nail polish, and just as hard to achieve without the right tools. Some start with clunky platforms that crash during launches or can’t handle the buzz of a viral campaign. Others realize too late that their tech is holding them back from creating the seamless, immersive experience their customers expect.
For much of the high-fashion world, the internet was once seen as a necessary evil rather than a natural extension of their brand. While consumers flocked to platforms like eBay to hunt for designer pieces, luxury fashion houses hesitated. Brands like Prada famously had a “Coming Soon” page for what felt like a decade, and many high-end labels resisted selling online, fearing that digital commerce would cheapen their exclusivity. Their world was built on glossy magazine pages, billboard campaigns, and perfectly curated storefronts—not pixelated product grids.
The beauty industry is in constant evolution, with e-commerce playing a pivotal role in shaping how brands connect with their audience. Shopify, the backbone of many beauty brands, continues to innovate, offering tools and insights that can give businesses a competitive edge. As we enter 2025, here are the Shopify trends every beauty brand should have on their radar to stay ahead of the curve.
Los Angeles based digital agency Shrimpton Agency has joined forces with photographer Franck Bohbot to raise funds for the families most affected by the Los Angeles fires.
We're excited to re-launch our UK office SHRIMPTON.LONDON.
The allure of Shopify's unauthenticated* Storefront API and their advocation for headless implementations was all the range in 2019. These days, we're doubling down on the Shopify Theme eco-system.