Web Development

Name It, or the Bot Will

AI agents don't know what's wrong. They only know what's there. Why the best thing a designer can do for AI is old-school brand organization: style sheets, named variables, real components.

Shopify

6 Oct, 2026

Our Free Shopify Teardown Tool, and What It Actually Checks

We built a free tool that runs a 15-minute Shopify teardown on your homepage, one product page, and your cart. Here’s what it actually checks, and why we built it instead of just writing about conversion leaks.

Agency Culture

15 Sep, 2026

How New York Lost Its Agency Edge and why clients need It back.

I’ve been thinking about my formative years in the New York agency scene—back when Mad Men was still on TV, “fully remote team” was basically code for "we don't have an office yet" and the people running agencies felt larger than life.

Web Development, Shopify Plus

14 Sep, 2026

Product Pages We'd Kill (and the Ones We'd Steal): A Beauty Shopify Plus Teardown

Five beauty and fashion product pages, what's working, what's decoration, and why most best-practice checklists produce identical, forgettable pages. Anchored in real client work, not stock advice.