Fashion Direction

Shopify, Celebrity

From Runway to Retail: How Celebrities Monetize Fashion Online

From Runway to Retail: How Celebrities Monetize Fashion Online

For much of the high-fashion world, the internet was once seen as a necessary evil rather than a natural extension of their brand. While consumers flocked to platforms like eBay to hunt for designer pieces, luxury fashion houses hesitated. Brands like Prada famously had a “Coming Soon” page for what felt like a decade, and many high-end labels resisted selling online, fearing that digital commerce would cheapen their exclusivity. Their world was built on glossy magazine pages, billboard campaigns, and perfectly curated storefronts—not pixelated product grids.

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Magazine, Fashion Direction, Books, Matt Willey, Vince Frost

The Last Magazine: exploding type and the demise of 90's indy mag culture.

The Last Magazine: exploding type and the demise of 90's indy mag culture.

Some time around 2004 I got to know David Renard, then owner of Net Circulation -- a boutique magazine distribution company in New York. I was in the process of conceptualizing my first print publication, PLASTIQUE MAGAZINE, David was in the process of writing his first book, THE LAST MAGAZINE. In the book, David theorized the demise of the indy mag culture that had boomed since the late nineties & even suggested we'd all be reading newspapers from sheets of electronic paper we kept folded in our bags. A lot has changed since then: that electronic paper never did take off, and indy mag culture certainly suffered.

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