JO + CO by Shrimpton Agency

JO + CO

10 Free Nail Polish

A new gender inclusive Nail Polish brand for kids and tweens, JO+CO channels the free spirited South Bay vibe.

We named the brand, its ethos and values, and it's cheeky line of nail polish colors.

We designed the brand's logo mark & produced a set of hand drawn icons.

We shot the campaign images in Manhattan Beach and around Los Angeles, starring a cast of locals including skater girl Quinne and her friends from the neighborhood.

JO+CO focusses on safe, recyclable and 10 Free.

JO + CO by Shrimpton Agency
JO + CO by Shrimpton Agency
JO + CO by Shrimpton Agency
JO + CO by Shrimpton Agency
JO + CO by Shrimpton Agency
Color icon set designed by artist Michelle Chen
JO + CO by Shrimpton Agency
JO + CO by Shrimpton Agency