![Jo co lifestyle 005](https://shrimptonagency.s3.amazonaws.com/JOCO/_10xAUTO_crop_center-center_none/jo-co-lifestyle-005.jpg)
JO + CO
A new gender inclusive Nail Polish brand for kids and tweens, JO+CO channels the free spirited South Bay vibe.
A new gender inclusive Nail Polish brand for kids and tweens, JO+CO channels the free spirited South Bay vibe.
We named the brand, its ethos and values, and it's cheeky line of nail polish colors.
We designed the brand's logo mark & produced a set of hand drawn icons.
We shot the campaign images in Manhattan Beach and around Los Angeles, starring a cast of locals including skater girl Quinne and her friends from the neighborhood.
JO+CO focusses on safe, recyclable and 10 Free.
![](https://shrimptonagency.s3.amazonaws.com/JOCO/JO-CO-LOGO.jpg)
![](https://shrimptonagency.s3.amazonaws.com/JOCO/JOCO_IPHONE.jpg)
![](https://shrimptonagency.s3.amazonaws.com/JOCO/JO-CO-CARD-10-FREE.jpg)
![](https://shrimptonagency.s3.amazonaws.com/JOCO/JO-CO-CARD-3-ICONS.jpg)
![](https://shrimptonagency.s3.amazonaws.com/JOCO/JO-CO-CARD-3-ICONS-002.jpg)
![](https://shrimptonagency.s3.amazonaws.com/JOCO/jo-co-lifestyle-001.jpg)
![](https://shrimptonagency.s3.amazonaws.com/JOCO/rita.jpg)
![](https://shrimptonagency.s3.amazonaws.com/JOCO/jo-co-lifestyle-003.jpg)
![](https://shrimptonagency.s3.amazonaws.com/JOCO/jo-co-lifestyle-005.jpg)
![](https://shrimptonagency.s3.amazonaws.com/JOCO/JO-CO-IPHONES.jpg)
![](https://shrimptonagency.s3.amazonaws.com/JOCO/JOCO_Mockup_030220_NEW.jpg)