Luxury faux
plants with a realistic touch

Verthouse

Overview: Vert House is a Los Angeles luxury faux tree brand on a mission to replace the plastic-looking artificial trees of the past with greenery that looks, feels and ages like the real thing. Each tree is hand-assembled around a real, responsibly sourced wood trunk and finished with hand-painted foliage, so no two pieces are identical. The brand sits where art meets nature, using botanical form and architectural detail to treat greenery as timeless design.

Overview: Vert House is a Los Angeles luxury faux tree brand on a mission to replace the plastic-looking artificial trees of the past with greenery that looks, feels and ages like the real thing. Each tree is hand-assembled around a real, responsibly sourced wood trunk and finished with hand-painted foliage, so no two pieces are identical. The brand sits where art meets nature, using botanical form and architectural detail to treat greenery as timeless design.

Shrimpton Agency partnered with Vert House to design and build a Shopify storefront as considered as the product. The brief was to make a $750–$950 faux tree feel as convincing online as it does in a room, and to give customers the confidence to buy without seeing it in person. The result is a digital flagship that builds trust, simplifies a high-consideration purchase, and gives Vert House a foundation to grow from a hero product into a full home collection.

Brief: Faux greenery is a category with a reputation problem. Most shoppers expect cheap, shiny and obviously fake. Vert House’s product is the opposite, but customers can’t touch a trunk or inspect a leaf through a screen. The challenge was to carry that craftsmanship into the browsing experience and remove every point of hesitation from a premium, large-format purchase.

The experience needed to:

  • Overcome the “artificial tree” stereotype and prove realism visually
  • Communicate craftsmanship: real wood trunks, hand-painted foliage and hand-sculpted forms
  • Build purchase confidence for a premium-priced, large-format product
  • Make shipping, returns and protection clear before checkout
  • Support designers, architects and stylists through a dedicated Trade Program
  • Create a scalable foundation for new trees, planters and care products

Beyond conversion, the site had to work as a brand platform, expressing the Vert House point of view on design while moving customers naturally toward purchase.

Solution: Shrimpton Agency designed and developed a custom Shopify experience around Vert House’s luxury-interiors positioning, with the product as the visual focus.

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Design-Led Storytelling That Proves the Product

Realism is the whole proposition, so the site leads with it. Clean, editorial layouts, generous white space and close-up imagery let the trunk grain and foliage detail carry the story. The Trees for Life and Behind the Brand content explains how each piece is made, so craftsmanship becomes a reason to buy rather than a claim.

Every touchpoint was designed to feel closer to a luxury interiors brand than a typical home décor storefront, reinforcing Vert House’s position as a design-led alternative to the artificial trees of the past.

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A Product Page Built for High-Consideration Buying

When a single product costs $750 to $950, the product page does the selling. We structured the Shady Lady Olive Tree pages to answer the questions buyers have before they commit: height options (6–7 ft and 7–8 ft), materials, care and setup, and planter pairing.

Review ratings sit alongside pricing, and clear calls to action keep the path to cart short.

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Reassurance at Every Step: Protection, Returns & Financing

Large-format, high-ticket items raise worries about delivery damage and returns. We surfaced Vert House’s Rooted Protection package coverage and easy return portal in the cart, alongside complimentary standard shipping on a first order and Affirm financing from $60/mo.

The shopper sees the risk reduced at the exact moment of decision.

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A Trade Program for Designers and Stylists

Interior designers, architects and stylists are a core audience for a product like this. We integrated a dedicated Trade Program and account login so professionals can apply and order through a path built for them, without a separate site.

Built to Scale the Collection

Vert House started with a signature olive tree and is growing into planters, including the Stele, Flint and Morro, plus preserved moss and care essentials. Navigation, collections and templates were set up so new product lines slot in without redesigning the store.

Search, a clear Faux Trees and Planters structure, and a newsletter sign-up with early access to new launches, supported by Klaviyo, help with discovery and retention as the range grows.

The Result

Vert House launched with a Shopify experience that matches the quality of its product. The storefront gives the brand a credible, design-forward home online, reduces hesitation on a premium purchase, and gives the team a scalable base for new collections and trade growth.

Vert House Shopify Case Study: FAQs

What did Shrimpton Agency build for Vert House?
Shrimpton Agency designed and developed a custom Shopify storefront for Vert House, covering UI/UX design, front-end development and ecommerce functionality for its luxury faux trees and planters.

Why does a luxury faux tree brand need a custom Shopify build?
A $750–$950 product needs more trust than a template can give. A custom build lets the brand show craftsmanship in detail, explain materials and care, and put shipping, protection and returns in front of the shopper before checkout.

How do you sell a high-ticket home décor product online?
Reduce perceived risk and prove quality visually. For Vert House that meant close-up imagery, clear product detail, visible reviews, package protection, an easy return process and financing options.

Can Shopify support a trade program for designers?
Yes. Shopify can support trade accounts, login and dedicated ordering for professionals, and Vert House runs a Trade Program for designers and stylists.

Does Shrimpton Agency work with home and décor brands?
Yes. Shrimpton Agency is a Shopify and Shopify Plus partner building premium ecommerce experiences for brands across home, lifestyle, beauty, fashion and hospitality.