![Deveaux SS21 Look 13](https://shrimptonagency.s3.amazonaws.com/DEVEAUX/2022/_10xAUTO_crop_center-center_none/Deveaux_SS21-_Look_13.jpg)
Deveaux New York
Deveaux is a luxury designer collection born in New York and overseen by Jak & Jil street wear snapper Tommy Ton. The brand seeks to re-contextualize utilitarian staples through sensible and timeless construction.
Deveaux is a luxury designer collection born in New York and overseen by Jak & Jil street wear snapper Tommy Ton. The brand seeks to re-contextualize utilitarian staples through sensible and timeless construction.
Having successfully created an online business with Shopify, they decided a redesign could elevate their online aesthetic, garner user confidence and accelerate path-to-purchase.
With the help of Vue.js we implemented the Shopify Storefront GraphQL API, the backbone of headless ecommerce in the Shopify ecosystem, to create a minicart with inline discount code submission to speed up user cart flow.
![](https://shrimptonagency.s3.amazonaws.com/DEVEAUX/DEVEAUX_COMP_004.jpg)
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![](https://shrimptonagency.s3.amazonaws.com/DEVEAUX/DEVEAUX_BLEED_001.jpg)
![](https://shrimptonagency.s3.amazonaws.com/DEVEAUX/DEVEAUX-IPHONE-001.jpg)
![](https://shrimptonagency.s3.amazonaws.com/DEVEAUX/DEVEAUX_COMP_007.jpg)
![](https://shrimptonagency.s3.amazonaws.com/DEVEAUX/DEVEAUX_BLEED_002.jpg)