Deveaux New York by Shrimpton Agency

Deveaux New York

Fit, fabrication, and silhouette

Deveaux is a luxury designer collection born in New York and overseen by Tommy Ton. The brand seeks to re-contextualize utilitarian staples through sensible and timeless construction.

Having successfully created an online business with Shopify, they decided a redesign could elevate their online aesthetic, garner user confidence and accelerate path-to-purchase.

With the help of VUE.JS we implemented the Shopify Storefront GraphQL API, the backbone of headless ecommerce in the Shopify ecosystem, to create a minicart with inline discount code submission to speed up user cart flow.

www.deveauxnewyork.com
Deveaux New York by Shrimpton Agency
Deveaux New York by Shrimpton Agency
Deveaux New York by Shrimpton Agency img-100
Deveaux New York by Shrimpton Agency
Deveaux New York by Shrimpton Agency
Deveaux New York by Shrimpton Agency img-100