Deveaux New York
Fit, fabrication, and silhouette
Deveaux is a luxury designer collection born in New York and overseen by Jak & Jil street wear snapper Tommy Ton. The brand seeks to re-contextualize utilitarian staples through sensible and timeless construction.
Having successfully created an online business with Shopify, they decided a redesign could elevate their online aesthetic, garner user confidence and accelerate path-to-purchase.
With the help of Vue.js we implemented the Shopify Storefront GraphQL API, the backbone of headless ecommerce in the Shopify ecosystem, to create a minicart with inline discount code submission to speed up user cart flow.See the site here