Shrimpton Agency

Rita’s Rye Whisky

Let the Rye Roar!

RITA’S RYE branding eschews typical American whisky branding that relies on often fabricated stories of pre-prohibition old timers, RITA’S bottle stands fierce — we produced the artwork in collaboration with London based Ad-Woman and Artist Oksana Valentelis. She created a series of paper cut masks representing a Lion, the spirit animal of the brand’s namesake Rita, the daughter of it’s founder. These masks were then transformed in to a series of labels that will be rolled out progressively for future age and proof releases.

Rita’s Rye Whisky by Shrimpton Agency
Rita’s Rye Whisky by Shrimpton Agency
Rita’s Rye Whisky by Shrimpton Agency
Rita’s Rye Whisky by Shrimpton Agency