RITA’S RYE branding eschews typical American whisky branding that relies on often fabricated stories of pre-prohibition old timers, RITA’S bottle stands fierce — we produced the artwork in collaboration with London based Ad-genius and Artist Oksana Valentelis. She created a series of paper cut masks representing a Lion, the spirit animal of the brand’s namesake Rita. These masks were then transformed in to a series of labels that will be rolled out progressively for future age and proof releases.

Hitting the market in Spring 2018, RITA’S RYE immediately won Double Gold at the 2018 San Francisco World Spirits Competition in the Rye Whisk(e)y category.